Project
Website
Timeline
8 weeks
Tools
Figma, Figjam, Canva
Led research initiative and designed a website with a team of designers, for non-profit, J*Crow
Discovery
Problem
Black women and Women of Color make up less than 11% of incarcerated populations yet pay over 60% of criminal justice fees. This gap leaves over 1 million women without the tools and support they need. J*Crow’s mission to help PoC navigate the criminal justice system by providing access to information, courses, financial tools, and entrepreneurial resources.
Goal
Design a website that clearly communicates J*Crow’s mission, highlights the inequities faced by Black women and Women of Color, and motivates funders to support expanded resources.
Definition
User Research Groups
Black Women and Women of Color
Funders & Social Impact
Research Methods
Literature Review
Competitive Analysis
Research Methods
Using literary analysis, we gained deeper insights into our issue and target audiences, while competitive analysis helped us recognize the unaddressed needs within the user groups.
Our literary analyses revealed the deep-rooted mistreatment of Black women and Women of Color in the U.S. justice system, shaped by racism, harsh sentencing, the war on drugs, and a lack of gender-responsive and trauma-informed care. Inadequate healthcare, criminalization of domestic abuse survivors, overpolicing of Black youth, and costly legal processes further compound these inequities.
Competitive Analysis
Development
Information Hierarchy
We collaborated with the client to create a site map, which was later refined based on stakeholder feedback by reordering pages, reducing page count, and consolidating resources into a Get Started page.
Delivery
Demo Site
Key Pages
Get Started Page
About Us Page
Contact Us Page
Validation Testing
Issues
Too textually dense
Lacking impactful copy
Unclear messaging regarding goal and product
Pages too siloed in
Improvements
Added images and graphics to help with J*Crow storytelling
Crafted more engaging and clear copy
Concrete problem statement and offerings described
Added CTAs to drive clients/partners to other site pages
OUTCOMES + INSIGHTS
Built a visually appealing, fully functional, and responsive website for JCrow
Used bold visuals and storytelling content to connect with users and share JCrow’s mission
Conducted 10 user interviews, with feedback highlighted the “exciting and lofty” feel, bold color story, typography, and feminine design
Received positive feedback from stakeholders on design and functionality
The new website has created up to $250,000 in funding for the organization